ABAbu Bakar Abdullah

Growth · Product · Engineering

I build the systems that make brands sell, grow and scale.

Marketer since 2011. Fashion co-founder since 2017. I plan the growth, design the experience and ship the technology — websites, commerce, mobile apps and AI.

See my workDiscuss a project

Platforms I build on

  • Meta
  • TikTok
  • Google Ads
  • Analytics
  • Shopify
  • WooCommerce
  • WordPress
  • Stripe
  • WhatsApp
  • iOS
  • Android
  • Next.js
  • Laravel
  • Claude
Showreel coming soon

More than marketing

One partner.Strategy to shipped.

No hand-offs between an agency, a designer and a developer. The person who plans the campaign builds what it runs on.

Every channel.One engine.

Ads, search, email and WhatsApp feed one system — every order attributed, every lead followed up.

Sponsored
Shop now
Sponsored
Shop now
Sponsored
Shop now
Sponsored
Shop now
Sponsored
Shop now
Sponsored
Shop now

Since

2011

Digital marketing

Ads, funnels and email — judged by orders.

Since

2017

Fashion co‑founder

Growing the brand online, still today.

I ship

  • Websites & commerce
  • iOS & Android apps
  • AI assistants

Designed, built and launched — then measured.

Judged by orders,not likes.

  • Growth strategy
  • Offer design
  • Paid social
  • Creative direction
  • Conversion
  • Landing pages
  • Commerce
  • CRM & email
  • Tracking & attribution
  • Mobile apps
  • AI assistants
  • Automation

Selected work.Built to sell.

Clients stay private. Each project shows its goal, where it stands today, and what a similar build starts from.

Private · fashion brandLive

Custom commerce platform

E-commerce · platform engineering

The problem

Platform and app fees took a cut of every order, and the store couldn't do what the brand needed — custom bundles, affiliate tracking, its own checkout.

Objective

Own the full buying experience and the operations behind it — instead of renting a template.

A brand-owned storefront, cart and checkout wired into payments, inventory, shipping and affiliate attribution — designed around how the brand actually sells.

  • Mobile storefront
  • Cart & checkout
  • Payments
  • Inventory & shipping
  • Order admin
  • Affiliate attribution

Similar project from

RM 25,000

Enquire
Private · travel companyIn progress · Build

iOS & Android app for a travel company

Mobile product · design & engineering

The problem

Travellers juggled PDFs, group chats and patchy roaming data — the information they needed was scattered, and often out of reach when it mattered.

Objective

Put everything a traveller needs in their pocket — calm to use, useful even offline.

A cross-platform mobile app with guided content, trip essentials and offline access, with a premium, quiet visual direction.

  • iOS & Android
  • Offline access
  • Guided content
  • Premium UI

Similar project from

RM 30,000

Enquire
Private · DTC brandLive

Ads-to-WhatsApp sales funnel

DTC landing page · paid social · conversational sales

The problem

Buyers from ads had questions before paying. Sending them to a website checkout lost them, and a generic page didn't explain the product.

Objective

Turn ad clicks into conversations that close — without depending on a website checkout.

Brand visuals, product story and offer connected from paid social straight into WhatsApp, where questions get answered and orders get made.

  • Mobile landing page
  • Ad creative
  • Product packages
  • WhatsApp CTA

Similar project from

RM 5,000

Enquire
Private · in-houseIn progress · Pilot

AI sales assistant for WhatsApp

Conversational AI · sales automation

The problem

Chats came in day and night faster than the team could reply — slow answers turned warm leads cold.

Objective

Answer, qualify and move buyers forward 24/7 — in the tone of the brand.

An assistant that reads intent, uses product knowledge and keeps chat context — built to move a conversation towards a purchase, not just answer FAQs.

  • Product knowledge
  • Intent detection
  • Chat memory
  • Follow-up planning

Similar project from

RM 15,000

Enquire
Private · fashion brandLive

Single-product launch & purchase flow

Offer design · conversion

The problem

A new product needed pre-orders and bundles, but the regular store made buyers click through too many steps to pay.

Objective

Launch one product as a complete offer — pre-order to ready stock — with the shortest path to checkout.

Offer structure, bundles and bonuses, mobile-first storytelling and a sticky purchase bar, tied into affiliate attribution.

  • Launch page
  • Bundles
  • Direct checkout
  • Sticky buy bar

Similar project from

RM 6,000

Enquire
Private · fashion brandLive

Email marketing infrastructure

Marketing operations · deliverability

The problem

Email platform fees kept climbing as the list grew — billed monthly in USD, so every dip in the ringgit made it more expensive.

Objective

Own the list at a predictable cost in ringgit — broadcasts, automations and receipts on one reliable setup.

Broadcast and transactional email with domain authentication, segmentation, automations and delivery monitoring.

  • Broadcast & transactional
  • SPF, DKIM & DMARC
  • Segmentation
  • Automations

Similar project from

RM 3,500

Enquire
Private · fashion brandLive

Flash-sale campaign experience

Campaign UX · promotions

The problem

Extra stock had to move fast, but blanket discounts risked cheapening the brand, and the regular store wasn't built for urgency.

Objective

Clear stock fast without cheapening the brand — make the deal obvious and the checkout quick.

Promotional pricing, multi-item incentives and vouchers, carried through paid social and email into a focused campaign page.

  • Campaign page
  • Quantity pricing
  • Live stock
  • Vouchers

Similar project from

RM 4,500

Enquire
Private · fashion brandLive

AI-assisted campaign visuals

Creative direction · AI imagery

The problem

Every launch needed fresh visuals in several colourways, and a full photoshoot for each variant was slow and costly.

Objective

A consistent, on-brand visual set for launches — faster than a full shoot, clearly labelled as AI.

Colourways, poses, framing, detail close-ups and a UGC-style storyboard built as one coherent set.

  • Colour series
  • Detail close-ups
  • Full-body
  • Storyboard

Similar project from

RM 1,500

Enquire

Prices are indicative starting points for a similar scope, not what any client paid. Every project is quoted after a short discovery call.

Labs

Internal products and R&D.

  • R&DHeadless commerce engine

    One commerce backend powering several brands and storefronts at once.

  • LiveThis platform

    Portfolio, courses, CRM, email automation, affiliates and AI access — built end to end.

What I build.Why it sells.

Strategy first. Every page, app and system starts from the offer, the customer and how the sale closes — then design and code follow.

Discuss a project

Websites & landing pages

Pages built around one job: turn the right visitor into a lead or a sale — fast on a phone, clear in five seconds.

  • Offer & page structure
  • Copy that sells
  • Mobile-first design
  • Analytics & pixels

Commerce, web & mobile apps

Storefronts, checkout, member areas and iOS & Android apps — built around how you actually sell and operate.

  • Storefront & checkout
  • iOS & Android apps
  • Payments & orders
  • Admin tools

Growth systems & AI

Ads, tracking, CRM, email, WhatsApp and AI assistants wired together — so every lead is followed up and every sale is attributed.

  • Tracking & attribution
  • CRM & email
  • WhatsApp flows
  • AI assistants

Book directly

Landing Page Express

Landing page yang bawa leads WhatsApp berkualiti.

Landing page untuk ejen hartanah, takaful & jualan: templat niche, butang WhatsApp, hosting dan setup. Siap dalam 72 jam.

RM 799.00

Learn the playbook.Straight from the field.

Practical courses and resources from campaigns I've run myself — the ads, pages and offers, step by step.

Meta Lead Ads 101

2 lessons 30 min

Meta Lead Ads 101

RM 199.00

View course

A marketer who ships.A builder who sells.

I'm Abu Bakar Abdullah. I've worked in digital marketing since 2011, and in 2017 I co-founded a fashion brand that I still help grow today.

Along the way I learned to build what marketing runs on — websites, commerce platforms, mobile apps, CRM and AI assistants — so strategy never gets lost between a brief and a developer.

Clients get one partner who thinks about the buyer, the numbers and the code at the same time.

  1. 2011

    Started in digital marketing

    Ads, landing pages, funnels and email for products that had to sell — judged by orders, not likes.

  2. 2017

    Co-founded a fashion brand

    Growing it online: launches, paid social, affiliates, e-commerce and the operations behind them.

  3. Scale

    Offers, launches & funnels

    Product launches, flash sales and WhatsApp funnels designed around real stock and real customers.

  4. Now

    Product & engineering

    Commerce platforms, mobile apps, AI assistants and growth systems — strategy to shipped, by one person.

Meta AdsTikTok AdsConversions APINext.jsReactTypeScriptLaravelPostgreSQLBillplzStripeShopifyWooCommerceWordPressWhatsApp BusinessAI assistantsiOS & Android

How we work.Four clear steps.

  1. 1

    Understand

    Your product, customer, margins and how you sell today.

  2. 2

    Shape

    The offer and the path from ad to checkout and follow-up.

  3. 3

    Build

    Pages, apps and the systems behind them, wired end to end.

  4. 4

    Grow

    Launch, watch the numbers that matter, fix what leaks.

Notes from the fieldwhat I'm learning, written down.

All articles
AI News

OpenAI DevDay 2026: Dots, GPT-6.1 Sol dan Apa Maknanya untuk Bisnes

OpenAI drop 20+ pengumuman. Ini tiga highlight—Dots, GPT-6.1 Sol dan plugin extensions—serta pandangan praktikal untuk pemilik bisnes.

30 Sept 2026 · 4 min read
AI News

Microsoft Mahu Jadikan Copilot Sebagai ‘Super App’ AI — Chat, Coding dan Agent Dalam Satu Tempat

Microsoft merombak Copilot dengan Home, Code dan Autopilot. Arah baharu ini menunjukkan AI productivity sedang bergerak daripada chatbot kepada platform yang boleh membina aplikasi, bekerja secara berterusan dan mengambil tindakan bagi pihak pengguna.

27 Sept 2026 · 4 min read
AI News

Claude Opus 5.5 Dilancarkan: Lebih Murah, Lebih Kuat Untuk Coding dan Agentic Work

Anthropic melancarkan Claude Opus 5.5 dengan fokus pada agentic coding, knowledge work dan kos operasi yang lebih rendah. Untuk developer dan bisnes, persaingan AI kini semakin berganjak daripada benchmark kepada economics sebenar penggunaan model.

27 Sept 2026 · 3 min read

Questions.Straight answers.

Pricing, apps, tracking and how projects run.

How much does a website or landing page cost in Malaysia?

It depends on the scope. As a guide: a focused landing page starts from RM150 with the Landing Page Express package, a full campaign page or sales funnel from around RM4,500, and a custom e-commerce platform from around RM25,000. Every project gets a fixed quote after a short discovery call.

Do you build iOS and Android apps?

Yes. I design and build cross-platform mobile apps for iOS and Android, from the first screens to the store listing, and connect them to the same backend as your website.

Can you set up the Meta Conversions API and TikTok Events API?

Yes. Purchases and leads are sent server-side to Meta, TikTok and Google Ads alongside the browser pixels, deduplicated with the same event ID, so your ads optimise on real sales instead of guesses.

Do you only build, or do you also plan the marketing?

Both. I've worked in digital marketing since 2011 and co-founded a fashion brand in 2017, so every project starts from the offer, the audience and how the sale closes — then I design and build what the campaign runs on.

Which payment gateways do you integrate?

Billplz for FPX online banking and Stripe for cards, Apple Pay and Google Pay, with automatic receipts, WhatsApp and email follow-up, and abandoned-cart recovery.

How long does a project take?

A landing page can go live within days. A custom store, member area or mobile app takes weeks to a few months depending on features. You get a clear timeline with the quote.

How do I start a project?

Send a short enquiry on this page or email [email protected] with what you sell and where you're stuck. I reply within one working day.

Have an offer that deservesa better system?

Tell me what you sell, who buys it and where the journey leaks today. I'll reply with how I'd approach it.

Prefer your own inbox? [email protected]